Apr 19, 2013

Guns are legal but Little Red Riding Hood is not: The provocative new PSAs of children holding banned items side-by-side with assault weapons

By on Friday, April 19, 2013

Which is more dangerous – a chocolate Kinder egg or an AK-47?

That’s what a powerful new series of public service announcements, funded by Moms Demand Action for Gun Sense in America, an advocacy group that asks for ‘common-sense’ gun legislation.

 The PSA examine seemingly harmless banned objects like children’s books, the German candy, and rubber balls – and asks why they are banned in the U.S. while assault weapons are not.

The campaign, called ‘Choose One,’ examine why commonplace things of childhood may be banned while guns and weapons have few restrictions surrounding them.

The first of three features two children in a classroom – one holding a Kinder egg, and the other holding an assault rifle. The copy reads: ‘One child is holding something that’s been banned in America to protect them. Guess which one.

It continues: ‘We won’t sell Kinder chocolate eggs in the interest of child safety. Why not assault weapons.’

The next ad shows two young girls in a school library, one holding a semi-automatic rifle and the other, the children’s story ‘Little Red Riding Hood.’

The third and final ad in the series shows two boys in a school gymnasium. The copy reads: ‘We ban the game dodgeball because it’s viewed as being too violent. Why not ban assault weapons?’ The game was actually banned at a school in Windham, New Hampshire, though the ban can hardly be considered nation-wide.  


  1. Yeeeaaaaaa guns! U-S-A!U-S-A!

  2. WOO HOO GUNS! Dammit I love living in the USA!

  3. Moms should learn how to shoot, that would do a lot more to protect their children. Those "gun free zone" signs sure didn't work at Sandy hook or Aurora.

  4. you dick head dumb ass americans

  5. No you're the dickhead; don't ever come here if we suck so bad; I don't even have a passport because I don't want to go to any other little shit-nothing of a country and be told how fucking awesome it is, so fuck off.

  6. They're right. It's stupid to ban the eggs, the book and the game.